Thursday, June 29, 2006
Little Known Secrets
Hi everyone!
I'd like to write today about an experience I had yesterday that can correlate to your business, too.
We purchased a 2006 Honda Odyssey earlier this year. While visiting family in Fort Wayne, IN a few weekends ago, I noticed a rough grinding sound when I put on the brakes. It didn't happen but just that one time, so I wasn't too concerned, but made a mental note to tell Adam when we returned home (he had to stay and work). We came back home and it happened one more time that next week. We called the dealership and they had us bring it in. Turns out that they needed to replace the front brake rotors and pads - taking about 3 hours in all to fix. The last time I was there for an oil change, I noticed a sign that had 'Telephone & Internet Access' with 2 small booths. So, knowing that this could be a lenghty visit, I came prepared and brought my laptop and stuff to work on while I waited. They don't advertise this 'Little-Known Secret' on any of their TV advertisements or newspaper ads, but I was a very tickled-pink customer knowing that I could download emails and set-up a little office in the afternoon while I waited for them to fix our car. About half-way through, someone walked by with a clear plastic cup with some yummy pink frozen concoction inside - they must have seen the drool on my chin as they told me to go around the corner and you'll see the machine. What a special surprise to find this 'Little-Known Secret' awaiting me - a frozen slushie machine with 2 fruity flavors to choose from! Now again, the Honda Dealership didn't advertise this special treat, it's just there for their visitors to enjoy.
This got me thinking. What special 'Little-Known Secrets' do you have in your business that most of your customers don't know about? Do you give a free gift or sample with every purchase? Do you have a holiday open-house that you invite your customers to every year? Do you offer personalized beauty consultations to for your customers? Do you specialize in Fundraising efforts that could help their Gymnastics team pay for competitions? Do you only send mark. Magalogs to those who fit the age demographic - but perhaps have some older customers that are missing out on this line of products? Do you recruit for Avon and have your own team - but don't offer the opportunity for each of your customers to do so for themselves?
The possibilities are endless. This also got me thinking to what 'Little-Known Secrets that Consultant Depot has to offer. So, some of these you may know, but others you may not - but none-the-less, here are some potential 'Little-Known Secrets' from us that you may not have known:
*Consultant Depot mails out not only the core brochures, but we also offer the Outlet catalogs, the mark. Magalogs and the Mens catalogs, too! (We used to mail the BeComing catalogs, the Inspirational Treasures, and the Wellness catalogs when they were available.)
*We have a Referral Program where we reward our clients that tell others about our services at Consultant Depot by awarding them with FREE mailing credits for their referred friends first 6 months of mailings!
*We are a family owned and operated business that has been helping others reach their customers through direct mail since 2003.
*Since that time, we have sent out an estimated 130,000+ items in the mail to our clients' customers.
*We started a charity program in January 2006 where we ask our clients to send us the charities that mean the most to them and have the visitors to our website vote on the winner each month.
*We have hired our first employee outside of our family to help us with administrative tasks, Tracy!
*We have a monthly flyer mailing program called our Mystery Mailings, where you can design your own flyer/newsletter and we'll print it, process it, and mail it for you!
*If a brochure arrives in an unstately condition, we will mail your customer another brochure at first-class rate.
That's it - if I think of anymore, I will let you know. I hope you have enjoyed today's Blog post - feel free to share any of your 'Little-Known Secrets' as a comment to this post!
Have a great day!
To Success!
Carrie Purgason
carrie@consultantdepot.com
http://www.consultantdepot.com
I'd like to write today about an experience I had yesterday that can correlate to your business, too.
We purchased a 2006 Honda Odyssey earlier this year. While visiting family in Fort Wayne, IN a few weekends ago, I noticed a rough grinding sound when I put on the brakes. It didn't happen but just that one time, so I wasn't too concerned, but made a mental note to tell Adam when we returned home (he had to stay and work). We came back home and it happened one more time that next week. We called the dealership and they had us bring it in. Turns out that they needed to replace the front brake rotors and pads - taking about 3 hours in all to fix. The last time I was there for an oil change, I noticed a sign that had 'Telephone & Internet Access' with 2 small booths. So, knowing that this could be a lenghty visit, I came prepared and brought my laptop and stuff to work on while I waited. They don't advertise this 'Little-Known Secret' on any of their TV advertisements or newspaper ads, but I was a very tickled-pink customer knowing that I could download emails and set-up a little office in the afternoon while I waited for them to fix our car. About half-way through, someone walked by with a clear plastic cup with some yummy pink frozen concoction inside - they must have seen the drool on my chin as they told me to go around the corner and you'll see the machine. What a special surprise to find this 'Little-Known Secret' awaiting me - a frozen slushie machine with 2 fruity flavors to choose from! Now again, the Honda Dealership didn't advertise this special treat, it's just there for their visitors to enjoy.
This got me thinking. What special 'Little-Known Secrets' do you have in your business that most of your customers don't know about? Do you give a free gift or sample with every purchase? Do you have a holiday open-house that you invite your customers to every year? Do you offer personalized beauty consultations to for your customers? Do you specialize in Fundraising efforts that could help their Gymnastics team pay for competitions? Do you only send mark. Magalogs to those who fit the age demographic - but perhaps have some older customers that are missing out on this line of products? Do you recruit for Avon and have your own team - but don't offer the opportunity for each of your customers to do so for themselves?
The possibilities are endless. This also got me thinking to what 'Little-Known Secrets that Consultant Depot has to offer. So, some of these you may know, but others you may not - but none-the-less, here are some potential 'Little-Known Secrets' from us that you may not have known:
*Consultant Depot mails out not only the core brochures, but we also offer the Outlet catalogs, the mark. Magalogs and the Mens catalogs, too! (We used to mail the BeComing catalogs, the Inspirational Treasures, and the Wellness catalogs when they were available.)
*We have a Referral Program where we reward our clients that tell others about our services at Consultant Depot by awarding them with FREE mailing credits for their referred friends first 6 months of mailings!
*We are a family owned and operated business that has been helping others reach their customers through direct mail since 2003.
*Since that time, we have sent out an estimated 130,000+ items in the mail to our clients' customers.
*We started a charity program in January 2006 where we ask our clients to send us the charities that mean the most to them and have the visitors to our website vote on the winner each month.
*We have hired our first employee outside of our family to help us with administrative tasks, Tracy!
*We have a monthly flyer mailing program called our Mystery Mailings, where you can design your own flyer/newsletter and we'll print it, process it, and mail it for you!
*If a brochure arrives in an unstately condition, we will mail your customer another brochure at first-class rate.
That's it - if I think of anymore, I will let you know. I hope you have enjoyed today's Blog post - feel free to share any of your 'Little-Known Secrets' as a comment to this post!
Have a great day!
To Success!
Carrie Purgason
carrie@consultantdepot.com
http://www.consultantdepot.com
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